Fractional CMO
Helping You Level-Up Your Brand
Fractional CMO for wedding & event pros
with strategy and purpose.
A branding and marketing strategic partner for wedding and event pros ready to level up their brand and business.
I specialize in helping you attract brand aligned clients, build your authority, and grow with purpose. If you're looking for expert guidance that simplifies your strategy and amplifies your results, you’re in the right place.
Welcome to My virtual Corner on the Internet
I'm Wanda Isabel
Brand's we've helped level-up along the way
Erika Johnson
"Everything you need to succeed is already inside of you."
Let’s be real: growing a brand in this industry isn’t just about pretty photos and styled shoots—it’s about strategy. And the truth? Most marketing approaches don’t get what wedding and event pros really need to stand out and grow.
I know this world because I’ve lived it. Back in 2014, I opened my own bridal boutique with nothing but a dream—and maybe a slight obsession with lace gowns and champagne toasts. I had to figure out everything: from vendor partnerships to building a brand that brides couldn’t stop talking about.
Running the boutique showed me what it really takes to thrive in this industry. And while I loved the business, my real passion was helping others grow theirs.
With three kids, a busy life, and a glass of wine waiting at the end of most days—I get it. If you’re juggling it all and still trying to level up your brand, I see you—and I’m here to help.
Today, my mission is simple: to give wedding and event pros the strategy they need to attract dream clients, grow with purpose, and actually enjoy the process.
Marketing for Wedding and Event Pros—It’s a Whole Different Ball Game
Let's work together
I understand your challenges—and I’ve built my business to help you overcome them
my mission
- I’m passionate about simplifying your growth. I help you cut through the noise and focus on what will actually move the needle in your business, so you can stop second-guessing and start growing with confidence.
- I believe your brand should work as hard as you do. Your brand isn’t just a logo or an Instagram feed—it’s the foundation that supports your business goals and helps you attract your ideal clients.
- I know what it’s like to feel like you’re doing all the things and not seeing results. Whether it's styled shoots, ads, or bridal expos, I’ve been there—and I’ve learned how to turn scattered efforts into a clear, strategic plan.
- I know that marketing is more than content—it’s connection. I’ll help you craft a brand and messaging that speaks directly to your audience and positions you as the go-to pro in your market.
- Your success is my success. Whether you’re booking dream clients, launching a course, or expanding your services, my goal is to help you grow your business in a way that feels aligned and sustainable.
let's work together
I'd rather be
By the beach
enneagram type
Type 7 (Wing 8?)
favorite ice-cream
Passion Fruit
Wine of choice
Sauvignon Blanc
favorite show
Scandal / Suits
CELEBRITY CRUSH
Chris Evans
guilty pleasure
Eating Great Food
take my money
Target
secret talent
Interior Design
listening to
Bad Bunny / Taylor Swift
hobby
Audiobooks
weekend plans
Thrifting!
FAVORITE SHOW
Scandal
CELEBRITY CRUSH
Chris Evans
secret talent
Home Decorating
listening to
Bad Bunny/Taylor Swift
guilty pleasure
Eating great food
take my money
Target
Hobby
Audiobooks
weekend plans
Shopping Antiques
Focused, 90-minute deep-dives to help you gain clarity and actionable next steps.
Strategy Sessions
Ongoing, expert-level guidance to grow your brand without the overhead cost of a full-time CMO.
Fractional Branding & Marketing Strategist
Get a comprehensive audit and action plan to guide your next steps.
Brand & Marketing Assessment
Ready to Level-up your brand with strategy and purpose?
Here are the main ways I can help you take your brand to the next level:
